VANESSA CRUZ ROUSSEAU
Founder
Our Founder and CEO, Vanessa Cruz Rousseau, has over two decades of experience in production, content creation, and audience engagement. She honed her storytelling and communication skills with a degree in Broadcast Journalism from California State University, interning with industry leaders like Jimmy Kimmel Live and CBS. Vanessa has collaborated with renowned brands including HGTV, Klorox, Phillips, Zyrtec, and Apple, gaining firsthand insight into marketing, digital campaigns, and brand strategy.
Her seamless transition from television and radio into content creation has equipped her with the expertise to lead innovative and authentic social media, in addition to her broader digital marketing and public relations work. Vanessa’s natural storytelling ability allows her to craft authentic and strategic brand narratives that resonate across multiple platforms.
YOANA SOTO
Marketing Director
Our Marketing Director, Yoana Soto, is a dynamic marketing expert with over 10 years of experience delivering exceptional results in the luxury real estate sector. Specializing in building and maintaining strong brand identities, she excels at ensuring cohesive communication across platforms while leading the creation of high-quality marketing collateral, website content, and social media strategies. Yoana manages a talented team to execute integrated multichannel campaigns, including SEO, SEM, paid media, PR, and events, all focused on driving business growth. Her leadership and strategic vision have consistently elevated brands within the luxury market, and she has worked with top clients like La Finca.
GENNESIS GONCALVES
Content Creator
Our Content Creator, Gennesis Goncalves, has over six years of experience and has honed her expertise in creating impactful digital strategies for a diverse range of clients. A dynamic leader in the field, she has developed and launched specialized courses in digital strategy and content creation, empowering businesses and individuals to elevate their social media presence and maximize online engagement. Gennesis holds a Bachelor of Arts from Universidad Central de Venezuela, bringing both creativity and strategic insight to every project she undertakes.
JESSICA FERNANDEZ
Director of Partnerships & Experiences
Our Director of Partnerships and Experiences, Jessica Fernandez, began her career in luxury hospitality, working under visionaries like Ian Schrager and Nick Jones, where she honed her expertise in guest experience, operations, and brand culture. Her passion for music and live events led her to pivot into artist management, taking on day-to-day roles for global talents such as Travis Scott and Jennifer Lopez. This intersection of hospitality and entertainment inspired her to launch a consulting company focused on cultural programming for luxury hospitality brands and private membership clubs. Through her work, Jessica bridges the worlds of service and storytelling—curating experiences that elevate brand identity, foster community, and leave a lasting impact.